Integrating Twilio with a CRM system enhances customer interactions by supporting SMS, voice, video, and e-mail directly within the CRM. This ensures a seamless communication experience across preferred channels. As businesses grow, Twilio’s scalable infrastructure keeps communication efficient. Its voice and video features allow agents to make calls, view histories, and log details within the CRM, boosting service quality and efficiency. Efficent process:Ensures efficient communicatiion and across channels.