Oslo, Norway, 22 May 2025 – Mysafety, a leading player in the Nordic insurance market, has officially selected Seamless Insure as its insurance core system provider. This strategic partnership marks a significant milestone in Mysafety’s ongoing transformation, aligning with the company’s vision to streamline operations, increase efficiency and scale into new markets.

Following a change in ownership in early 2023, Mysafety has launched an ambitious growth strategy focused on streamlining the insurance process — from policy creation to the change of initial contact to subscription renewal. Central to this strategy is the implementation of a robust, scalable insurance platform that delivers best-in-class policy management, claims processing, and customer experience capabilities.

The Seamless platform enables scalability

Mysafety’s transformation into Seamless Insure roots in the vision of a first-class insurance management platform that enables effortless policy management and market scalability.

 “The partnership with Seamless Insure marks an historical milestone for Mysafety as the core system of our insurance operation is facing a tremendous transformation. We are proud and excited to be in front of modernization and operation efficiency, convinced it will improve underwriting, customer relations and growth” says Daniel Ekström, Chief Insurance Operation Officier at Mysafety.

The start of a successful partnership

The partnership is already generating momentum, with early integrations paving the way for increased policy creation and affinity growth.

“Mysafety’s success has come from continuous product development and an ability to constantly adapt to the market needs. Their decision to choose us as their core system provider is a strong endorsement of Seamless’s advanced product and pricing engine, overall system flexibility, and easy-to-use UI,” says Ted Cederlund, Head of Commercial at Seamless Insure.

Seamless Insure was selected for its highly flexible, modular architecture, designed to meet the unique needs of modern insurers. Its key features include:

• Low-code, drag-and-drop configuration for rapid deployment
• Open insurance APIs to integrate with legacy and third-party systems
• Scalable infrastructure supporting multiple markets and languages
• Seamless integration with Microsoft Dynamics 365

The implementation will include insurance products across Sweden, Finland, and Norway, with support for English, Swedish, Norwegian, and Finnish. The initial rollout will begin in Finland and the full rollout is planned to be completed in October 2025.

About Seamless Insure

Seamless Insure is an agile, adaptive insurance technology platform developed for complex underwriting and distribution environments. With nearly two decades of industry experience, Seamless helps insurers and distributors improve operational efficiency, compliance, and customer satisfaction. Its ecosystem integrates AI, data analytics, and secure payment technologies to deliver a fully digital, user-centric insurance journey.

About Mysafety

Mysafety was founded in 1999, and has operations in Sweden, Finland, and Norway, and authorisation in Denmark. Mysafety is committed to eliminate the financial worries of consumers. With the only fraud insurance in the Nordics and with the Net angel of the year award, Mysafety act to protect you and those around you. Simply: Worries taken care of.

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